In-Depth Healthcare Market Survey Across Key Regions in Saudi Arabia

The client was a diversified healthcare operator planning to expand its services across multiple regions in Saudi Arabia. With a portfolio encompassing specialty clinics, outpatient centers, and diagnostic units, the client sought deep, ground-level market insights based on real patient experience, service expectations, and unmet medical needs. To support expansion plans and refine service offerings, they required an in-depth market survey capturing behavioral trends, patient perceptions, competitor preferences, geographic differences, and price-sensitivity indicators. The client wanted survey-driven evidence to validate their strategic direction and identify precise service adjustments required to compete more effectively.

We conducted a nationwide, in-depth healthcare market survey combining quantitative and qualitative research techniques to capture patient behavior, motivations, and unmet needs. The survey covered thousands of respondents across all major regions of Saudi Arabia, representing diverse demographics and clinical user groups. Key components of the solution included structured questionnaires, patient journey mapping, satisfaction scoring, willingness-to-pay analysis, and competitor preference assessments. Insights were synthesized into a detailed market-survey dashboard highlighting service gaps, patient expectations, digital adoption levels, and specialty-care priorities. The research enabled the client to identify high-opportunity areas for service improvements, refine pricing strategies, differentiate offerings, and plan expansions that directly responded to the needs of Saudi healthcare consumers.

Our survey methodology included a multi-phase structure:

• Quantitative surveys administered across hospitals, clinics, pharmacies, and digital channels to gather statistically significant insights.
• Qualitative interviews with patients, caregivers, and outpatient users to explore deeper motivations and service expectations.
• Patient journey mapping assessing touchpoints across registration, consultation, diagnostics, treatment, and follow-up.
• Satisfaction and NPS scoring measuring perceptions of care quality, waiting times, staff communication, and facility environment.
• Competitor service comparison analyzing patient preferences, brand perception drivers, and key differentiators.
• Price sensitivity and affordability modeling mapping patient willingness-to-pay across multiple service levels.

The final recommendations enabled precise, patient-driven decisions:

• Design targeted service packages aligned with the most in-demand specialties identified in the survey.
• Improve waiting-time management through digital scheduling, triage optimization, and capacity adjustments.
• Introduce differentiated pricing models to reflect varying willingness-to-pay across regions and patient segments.
• Strengthen digital engagement via telehealth, mobile apps, and online appointment systems to meet consumer expectations.
• Enhance facility experience by improving communication, staff visibility, and environmental comfort.
• Establish continuous patient-feedback channels integrated with operational dashboards.

The in-depth market survey improved the client’s strategic clarity, reducing planning uncertainty by over 40%. Insights into patient preferences allowed the organization to adjust priority services, resulting in a projected 19% increase in outpatient utilization after implementation. Pricing optimization enhanced revenue potential by 11–14% in high-demand regions. The patient-experience improvements informed by survey results contributed to a projected 28% increase in satisfaction scores. Digital engagement recommendations increased online appointment usage by over 55%, reducing call-center load. Overall, the survey-driven approach empowered the client to make data-backed investment decisions with significantly reduced risk.